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heritage
15 years of swagldn
What started as a small project in 2009 has grown to become a staple of the UK urban scene.
"I am always excited for a Swag LDN drop by far my favourite brand online and in store!"
"Ever improving quality with each drop for over 10 years now. Always got us looking fresh with the latest styles and designs every single time. Sizing is always perfect, durability is always on point...10/10"
"Tracksuits come in all sizes and colours, T-shirts are very unique with their colours and designs.
But what I love the most is the jackets and how warm they have kept me in the winter times."
"The grey tracksuit is my favourite, the branding always stands out 🏆"
"SWAGLDN is the staple brand that defines the London scene attire!"
"SwagLDN will always be a part of my wardrobe. The diversity they offer from T-shirts to shorts, tracksuits to jackets. Even Hats! You cannot go wrong."